Wednesday, November 18, 11:00am EST.
As the eBook market rapidly unfolds, it seems to get more complex by the day. Publishers are struggling to adapt as competitive and consumer pressures demand that their titles be compatible with the multitude of new eBook applications and eReaders coming to market. To develop a successful eBook production strategy, you need to take a clear position on where the market is today and will be tomorrow. In this 60-minute webinar, Sarah Rotman Epps, Forrester’s eBook Market Analyst, and Michael Smith, Director of the International Digital Publishing Forum (IDPF) which manages the ePub standard, present their highly informed views on the future for eBook readers, formats and standards. How will it all shake out? Join these two industry experts to get the inside track on the future and better position yourself to take advantage of the biggest driver of industry innovation to hit the publishing world in decades – eBooks.
| Speakers: |
Sarah Rotman Epps, Forrester, Analyst
Sarah is a leading expert in eBooks and eReaders. Her research focuses on how publishers can adapt to changing consumer behavior and grow revenue profitably online. Sarah's research has been quoted in The Financial Times, The New York Times, The Wall Street Journal, BusinessWeek, and The Economist. She has appeared as an expert on Bloomberg TV, CBS News, NPR, and Reuters TV. Prior to her analyst role, Sarah was a researcher and an editor at Forrester. A Harvard University graduate, prior to joining Forrester, she was the publishing director at Let's Go Publications where she oversaw the publication of the annually updated series of 40 travel guides.
Michael Smith, IDPF, Executive Director
The International Digital Publishing Forum (IDPF) aims to advance the interests of publishers, technologists, and readers by evangelizing the adoption of IDPF standards, including the eBook ePub format, for electronic reading applications and products. Prior to joining the IDPF, Michael was employed by Toronto based romance publisher Harlequin Enterprises Ltd. where he managed eBook and book production servicing North America, UK and Australian markets.