Social Marketing for Corporate Libraries

Thursday, April 28, 12noon EDT.

Social networking tools can you and your library build a strong online presence. A presence that leads to connections, recognition and increased usage. However, you may be confused about which tools to use - Twitter, Facebook or LinkedIin? In this hands-on workshop, you will see:

• How to match your style and your library to the right tools
• Examples of effective use of these tools
• Lots of tips and ideas to start or to expand your online social presence

Join popular presenter Scott Brown (Social Information Group) as he provides the insight you need to overcome internal challenges to making social media work for your library or information center. You'll come away with useful resources and hands-on exercises to create your own pathway to success.

Register

Teens and Tech: Virtual Hangouts

Teens and Tech: Virtual Hangouts (State Library of Florida)

Thursday, November 4, 9:30am EDT.

Join Paul Stonebridge, Teen Services Manager at the Land O' Lakes Branch Library of the Pasco County Library System, as he shares some of the hottest sites on the ‘Net for teens and tweens. He’ll cover websites ranging from general entertainment and pop culture to enlightening and creative sites that engage the young adult mind. He’ll offer advice on the safety and pitfalls of certain sites as well as the latest trends in what's hot and what's not in the world of 9-17 year-olds.

This program is a must for youth services staff and school media specialists who work with teen patrons.

Social Media in the Higher Ed Classroom

Friday, August 27, 2:00pm EDT.

To kick off the new school year, we're bringing you an in-depth webinar presented by Professor Mihaela Vorvoreanu, Ph.D., of Purdue University, about the value of using Web 2.0 in the classroom.

Professor Vorvoreanu will discuss how a variety of Web 2.0 tools were integrated into a series of undergraduate public relations courses taught at Clemson University. She will talk specifically about how each tool was introduced to students and used, the rationale behind their use, and also share data about the impact each tool had on student learning, motivation, teacher relationship, and career success.

Register

Upcoming Workshops from TSL

The Texas State Library is providing a great slate of webinars for library staff over the coming months. Check them out!

• Advocating for Your Library
• Best Practices in Library Fundraising
• Big eRef on a Small Budget
• Gear Up to Game
• Look for a Job Using Online Sources
• Pop Culture Programming
• Reader-Friendly Library Service
• Successful Social Media Programs
• Tech Training for Seniors

Managing Your Library's Online Reputation

Wednesday, June 30, 11:00am EDT.

Provider: Texas State Library (TSL)

Wondering what people are saying about your library on Twitter or other social media platforms?

Join Meg Canada, Senior Librarian and Social Media and Public Training Coordinator at Hennepin County Library (MN), to learn about tools you can use to track and engage your audience. Meg will introduce tools, tips and tricks for monitoring the Twitter-verse and other sites to capture what people are saying—the good, bad and ugly—and how you can respond.

Register

Getting Started with a Social Media Plan

Wednesday, June 23, 11:00am EDT.

Provider: Texas State Library (TSL)

Wondering what all those people do on Twitter and Facebook? Not sure how you would use them in your library? Join Meg Canada, Senior Librarian, Social Media and Public Training Coordinator at Hennepin County Library (MN) to learn about Twitter and Facebook and how they can fit into your library’s outreach, marketing, and programming efforts. Meg will introduce the tools, the plans, and the questions you should answer before launching social media at your library.

Register

Around Twitter in 60 Minutes

Tuesday, March 16, 2:00pm EST.

Twitter has claimed its place on the short list of communications tools for nonprofits and libraries to consider when designing online strategies. This webinar will survey the Twitter landscape, explaining core concepts, enumerating best practices, and describing the tools and tactics that exist to leverage Twitter's strengths.

Kami Griffiths will interview Allen Gunn, Executive Director of Aspiration, who will offer a balanced perspective, assessing both the pros and cons of Twitter and helping you understand how best to use it. This webinar is ideal for anyone interested in getting started using Twitter. It's especially relevant if you're unsure about the terminology or where to begin. Sign up for this one soon, as it is popular!

Register

Get Started on Facebook

Thursday, March 11, 1:00pm EST.

Many nonprofits and libraries are using Facebook to interact with their constituencies and reach out to new audiences - but what's the best way to get your organization started on this hugely popular social networking site?

In this webinar Kami Griffiths will interview social media consultant John Haydon, who will walk through the essential steps to establishing and managing a successful Facebook presence for a nonprofit or library. We will also hear from Gabe O'Neill of Kids Are Heroes, who will share lessons learned from developing their own Facebook page. Get practical how-to information, learn best practices, ask questions, and leave with action items that will help you create an engaging Facebook presence for your organization.

This TechSoup webinar is for people who are beginning to explore Facebook and have questions on how to get started.

Register

WebJunction's November Webinars

Source: WebJunction

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Tuesday, November 10, 2pm-3pm EST.

Reaching Spanish-speaking Agricultural Communities

Spanish-speakers working in agriculture communities are looking to their libraries and other community technology centers for public access to computers. But like the recent Latinos and Library Perceptions Report confirms, there's more to be done to reach out to these communities.

Join special guests, Patricia Rempel, PhD, Reference and Collections Librarian at Coutts Education Library, University of Alberta and José Garcia, Teen and Reference Services Librarian, King County Library System and NW REFORMA Past President, for this free webinar.

They will share insights from research on perceived usages of community public access computers by Spanish-speakers in rural Washington gathered through interviews with information professionals. The presentation will include real life examples of library usage in these communities as well as the direct results of the outreach efforts of the libraries studied.

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Thursday, November 19, 1pm-2:30pm EST.

Using Social Media to Make the Case for Supporting Library Services

Join us and learn how non-profits such as libraries can use social websites to put access to information and libraries on the agenda of community leaders, elected officials, and local and national agencies. The content of this WebJunction and REFORMA co-sponsored webinar includes a background on social websites, how to use social websites for advocacy, national and international advocacy efforts by representatives from American Library Association (ALA) and the International Federation of Libraries and Institutions (IFLA), and suggestions on how to advocate for services for Latinos and Spanish speakers.

Speakers:

• Meredith Farkas, Norwich University
• Fiona Bradley, ALP
• Max Macias, Portland Community College
• Loida Garcia-Febo, Queens Library

Advocacy and Social Media

Source: ALA's Washington Office
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Tuesday, October 27, 4pm-5pm EST.

Libraries, Advocacy and Social Media

Believe it or not, Twitter, Facebook, Linked In and other Web 2.0 applications are becoming more and more effective tools for library advocacy efforts. Join Dr. Curtis Rogers (South Carolina State Library), Kristin Murphy (ALA Washington Office) and Stephanie Vance (Advocacy Guru), for this session on how libraries can use social media techniques to capture the attention of policymakers and the public they represent — from townhall to Washington, DC! If you’re wondering how to use Web 2.0 to get heard on issues that matter to your library, this is the place to be!