Getting In-Depth Competitive Intelligence on Private Companies
April 30, 1:00pm EDT.
Sponsored by: Special Libraries Association (SLA)
More often than not disruptive innovations are born behind the walls of
privately held companies. Given this how do you crack the code on these
companies strategies? Additionally, how do you obtain some degree of
early warning about how successful these companies might be in the
future?
During this talk you’ll learn about a wide range of
open source intelligence (OSINT) and human intelligence techniques
(HUMINT) that you can use to answer the above questions.
OSINT Assets – what can you learn from the web that’s meaningful and
what can be aggregated to produce greater insight
HUMINT Assets – who should you talk to and how do you get a hold of them effectively.
Benchmarking – how to acquire or interact with competitor products and services in a meaningful way
We’ll
also close with a discussion of the ethical considerations companies
face when conducting private company research as well as what is
typically in and out of bounds when conducting private company oriented
research efforts.
Finally all attendees will receive a copy of
one of Cascade Insights’ Framework Fight Club Handbooks. Each handbook
provides a wealth of competitive intelligence frameworks that you can
use to synthesize the intelligence you’ve collected.
Presented by Sean Campbell, Cascade Insights
Register
Thursday, April 25, 2013
Competitive Intelligence Webinar
Monday, October 22, 2012
The Value of Usability Testing
Wednesday, October 24, 2:00pm EST. ($)
Sponsor: The Florida & Caribbean Chapter of the Special Libraries Association
Learn the basic principles of usability testing and how they can be incorporated into a user-centered design process that improves the quality of your site or product. This overview will cover developing, conducting, and reporting findings from a small usability test; and will illustrate why a small test can make a big difference to your users.
Our speaker is Brian Arsenault, currently Senior Web Application Engineer at the Florida State University Center for Information Management & Educational Services and coordinates on-site and remote usability testing for CIMES. Mr. Arsenault earned his MS in Library and Information Studies from FSU in 2000.
Registration fees (pay with PayPal)
Florida & Caribbean Chapter members: $10
Other SLA members: $15
Non-members: $20
Register
Monday, August 20, 2012
Six Sigma and Libraries
Monday, March 12, 2012
Avoiding the Idea Graveyard