Tuesday, September 20, 11:00am EDT. (Aptara)
eBooks are the most dominant force in contemporary publishing, but skyrocketing consumer sales aside, what is their real impact on book publishers' operations and bottom lines?
In this free WEBcast, we'll reveal the results, trends, and best practices of eBook publishers as uncovered over the past two years in a three-survey series conducted by Aptara. What works and what doesn't? From production techniques, preferred file formats and distribution channels, to enhanced eBooks and apps strategies, we'll discuss how the findings correspond and differ across publishing market segments. In addition to sharing insight collected from over 1,300 publishers, we'll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe.
ATTENDEES WILL LEARN
- Primary areas where the eBook market remains nascent worldwide
- Where 1,350 book publishers stand in building their digital programs (the answers will surprise you!)
- Key differences between digital strategies in the Trade, Academic, and STM markets
- How issues like eBook design and formatting may be holding back growth in sales
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