Friday, March 18, 2011
eBooks 101: Digital Content Strategy
Thursday, March 31, 2:00pm EDT.
eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device. A Case Study Webcast with ASTD.
When it comes to publishing eBooks, there's no prescribed format for success. Most traditional publishers aren't good role models because they still employ print production processes that were never intended to tackle today’s electronic challenges. If you’re considering a foray into eBook or app production, join digital publishing maven Ann Rockley, the principal author of eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device for this free one-hour webinar. She'll be joined by Digital Content Production Specialist, Anthony Allen of the American Society for Training & Development (ASTD), who will present a real-world case study detailing how ASTD embraced the methodology outlined in Rockley’s new book and now employs a production process that frees their content to be easily transformed and delivered into whatever new formats and devices their members desire.
Sponsor: Aptara Corporation